Hi, I'm Joshua DeSain Retail Design & Commercial Real Estate Strategy
Driving spatial strategy and design transformation across multi-market commercial and shopping mall portfolios. Bridging the gap between project development, architectural execution, and peak asset performance.
What I Do
Retail Design & Spatial Strategy
Directing retail projects, design criteria, and master plan alignment across prominent shopping mall developments and mixed-use commercial footprints.
Commercial Feasibility & Tenant Delivery
Bridging customer experience with asset performance—evaluating spatial feasibility and streamlining delivery timelines to unlock incremental rental revenue.
Cross-Functional Project Leadership
Unifying Leasing, Development, Operations, and Finance teams with external architects and retail partners to achieve integrated asset outcomes.
Mixed-Use & Commercial Asset Strategy
Steering large-scale physical space planning and infrastructure direction across complex asset portfolios with hundreds of diverse tenancies.
Design Governance & Approvals
Establishing design standards, technical review processes, and authority approval roadmaps to ensure project compliance and quality execution.
Format Development & Innovation
Evaluating regional market trends to conceptualize, prototype, and roll out new retail formats, flagship concepts, and optimized customer journeys.
Latest Updates
Professional Experience
Leads the end-to-end design process for tenant concept designs and technical drawing approval across a prominent regional shopping mall portfolio.
Developed ground-up new retail formats and concepts for the furniture retailer with more than 75 locations in the MENA region.
Primary retail design consultant for the global shopper marketing agency, directing the production of design materials to deliver fully realized global store concepts.
Led category visual merchandising and space planning initiatives across nationwide corporate retail operations.
Store interior planning, commercial space feasibility & optimization, and on-site project execution across multimarket new store rollouts and flagship retail locations.